The business environment has become increasingly competitive. The current economic recovery and growth have further fueled the rapid change in business dynamics. Recruitment has not been left behind as trends are changing overnight. For a company to remain relevant, it is prudent that they understand the current trends and embrace them as they continue to improve on their staffing levels.
This article will look at the key recruitment trends in 2018 with the aim of empowering the businesses and companies, especially in the Human Resources Departments during their recruiting drives. Below are 7 key recruiting trends in 2018:
1. Branding is everything
In the yesteryears, businesses would spend money on adverts on the local dailies. This is no longer sustainable. Other than the higher costs, only a handful of people buy print media. Most people rely on the internet for all their information, including doing job searches.
In 2018, for any company to appeal to the consumer, they must invest heavily in branding. Branding enables you to tell your story and highlight what makes you stand out in your line of business. You are able to define your company culture and attract people who resonate well with it.
As the brand grows, it ensures that the company gains attraction and in the process, gain popularity. In the end, branding makes the company appealing to the right talents making it easy to recruit.
2. Recruitment automation
This is another trend that has been there but is likely to gain more traction in 2018. Businesses no longer have to receive the entire application letter in the form of emails or even paper. Having an automated recruitment process will be the trend.
Unfortunately, most employees feel that the process is lengthy and abandon it midway. To avert this, employers are now embracing a friendlier mode of recruitment by ensuring that the process takes less than five minutes.
3. Shortage of talent
While this has been a problem over time, 2018 will be no different. The shortage of the relevant skilled professionals remains a challenge even as the competition for roles increases. As a result, it is expected that it will be difficult to locate desirable talent in a number of areas, meaning you have a better chance of getting selected for positions that fit your skills.
Additionally, businesses will have to contend with the pressure on salary expectations that may be higher that the company’s budget.
4. Retention will remain a priority
Due to the current skills shortage, employers will have to consider employee retention strategies to extend longevity. There are many ways to achieve this, including offering a competitive remuneration package. However, beyond money, there are other ways to keep your employees happy. They include alternative benefits such as a defined career path, better working conditions, and work-life balance.
5. Employee referrals will be on the rise
More and more businesses are expected to make use of their current employees and clients to get more staff. Employee referrals have their benefits key among them being that the company can easily get quality employees at minimal recruitment costs. However, for the process to be successful, it is prudent to give incentives to employees. This makes them to not only feel appreciated, but also as part of the bigger company.
6. Diversity in the work environment
With the rise in the use of technology, it is expected that more businesses will change the way they carry out various functions. As opposed to having permanent employees, more companies will engage the services offered by freelance workers who are employed on a contractual basis and paid depending on the work. Some of the jobs will not need one to be in the office and can be done from anywhere.
This will significantly decrease the operational costs of running a business. It will also enable to company to hire people from various backgrounds across the globe.
7. Increase in hiring
This is also another trend that is expected in 2018. It is anticipated that as the companies grow, they will need more people to take part in the growth of the enterprise. Salaries are also expected to increase as the economy, and the cost of living also increases.
In conclusion, these are just some of the expected trends; there are many more developments that are expected to shape the way businesses are run and their influence on the entire society.